In this interview, innovation expert Simone Bhan Ahuja defines the role and impact of an “intrapreneur" in large organizations, the importance of creating a permissionless and safe culture for innovation to occur, and how c-suite executives need to encourage innovation at all levels. Simone also shares tips for large organizations to attract innovative talent away from start-ups and ways to build structured innovation into your organization. 

For 15 years, Simone has studied emerging markets and how organizations can continue to innovate across all levels in resource-constrained environments. Simone is the author of Disrupt It Yourself and co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. Simone is also the Producer and Director of Indique | Big Ideas From Emerging India, a TV documentary on innovators in India. 

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