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Identic AI’s Productivity Explosion | Don Tapscott & Joseph Bradley

Imagine a world where the meetings people are required to attend are cut by 90% or more. Instead, leaders are able to spend more time doing higher value work connecting with other people while their “identic” selves go to meetings and do other work on their behalf. Instead of 24 hours in a day, each person can have a limitless number of AI digital twins representing them. Productivity could explode.

Agentic AI - tools that can complete goal-oriented tasks for an individual - are becoming commonly used. However, Identic AI takes productivity to another level. Identic AI tools understand your judgment and values and can independently complete work and make decisions for you.  

In this episode, Joseph Bradley and Don Tapscott - authors of the book “You to the Power of Two: Redefining Human Potential in the Age of Identic AI” - join the show to define what Identic AI is, they explain how these AI identities are being used, and how humans can benefit by having armies of these tools fully representing us while completing work on our behalf. 

The conversation continues with a discussion on how people can more effectively collaborate with AI. Joseph and Don share their ideas on how wealth disparity can be addressed and how meaning and purpose might evolve in an AI-first world.

Joseph and Don argue that the most valuable asset any person will have is their identity. They make a very compelling case to support that argument. No conversation about AI innovation would be complete without exploring the benefits and risks to humanity. 

Don Tapscott has written 19 books and is one of the world’s leading authorities on the impact of technology on business and society. Joseph Bradley is an applied futurist and executive who is shaping the next wave of AI-powered growth and human advancement.

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Meet Your Host, Don MacPherson

Don MacPherson is the founder, CEO, and Host of 12 Geniuses

Don MacPherson is host of 12 Geniuses - a podcast for curious and voracious learners. A six-time entrepreneur, Don spent 25 years researching the employee and customer experiences, the attributes of great leadership, and how healthy organizational cultures are created and sustained. Now, Don interviews geniuses from around the world about the trends shaping the way we live and work. From AI to biotechnology, aging to addiction, cybersecurity to privacy, and climate change to space travel, Don uses these insights to help business leaders better understand what these trends are, how they are positioned to disrupt companies and industries, and how new value can be created for those willing to make the necessary changes.

An avid traveler and volunteer, Don has visited every corner of the world and been a Big Brother mentor for more than 20 years. He is the former executive director Think2Perform Research Institute where he helped to create the organization’s Future Leaders Academy. Don is a board member of Leadership Garden, an organization that helps young people develop the life skills needed to make a positive difference in their community. In October 2024, Don co-founded Home at Home - an organization that enables seniors to age gracefully, safely, and vibrantly in the comfort of their own homes.