The Future of Trust with Álvaro Marquez
Imagine a global event that rocks the world in a way that fundamentally changes how we trust each other, our governments, companies, and other institutions. That is the premise of the Trust 2030 report authored by Álvaro Marquez and his team at Method in partnership with Hitachi. As the COVID-19 pandemic continues to unfold, we may be living through the very event that could so significantly alter our concepts of trust.
In this interview, Álvaro joins host Don MacPherson as they discuss Trust 2030 and its three potential scenarios for life over the next decade. They also discuss deepfakes, fake news, social media, and the appeal of outrage culture.
Season Three of the podcast is dedicated to exploring the future and how life is sure to change over the next decade. This episode provides insight into the future of trust and guidance for how to better understand that future.
A true global citizen who speaks five languages, Álvaro Marquez is Chief Design Officer at Method, where he led a team of researchers for the Trust 2030 Project in partnership with Hitachi.
Topics Discussed: Method, creating Trust 2030, conducting research on a global scale, the state of trust today, fake news, deep fakes, social shifts born out of no longer trusting evidence, How we continue to create our identity if we do not trust evidence, creating ethical and moral codes around evidence, how trust is established, construction of trust systems, trust today vs 50 years ago, product branding, three potential futures of trust, data leaks, changes in how we will use data, demands for transparency in the future, curated content, and the attraction of outrage culture.
You can learn more about the Trust 2030 project at https://www.trust2030.com/
Connect with Álvaro Marquez on LinkedIn at https://www.linkedin.com/in/mrmarquez/
Learn more about Method at https://www.method.com/