Strategy — Podcast — 12 Geniuses

In his new book, This Is Strategy, Seth Godin reminds readers that “the future comes one day at a time” and “today is your best chance to improve tomorrow.” Despite the speed with which the world is changing, Seth believes prioritizing long-term thinking over quick fixes is the best way to make “smart, purposeful choices that shape a better tomorrow - personally and professionally.”

In this interview, Seth shares his definition of what strategy is, what people are getting right about strategy, and the systems he sees that are shaping the world. Seth goes on to discuss how leaders need to be thinking about strategy in a fast-changing, A.I. (tech-centric) world. He finishes the discussion by talking about the mistakes we are making in 2024 that the people of 2074 will look back at in disbelief and he shares what fills him with a sense of optimism.

For more than thirty years, Seth Godin has been trying to “turn on lights, inspire people and teach them how to level up.” He is the author of more than 20 best-selling books, including his latest book This Is Strategy. He is an entrepreneur who, after selling one of his companies to Yahoo, became Yahoo’s vice president of direct marketing. Seth’s blog is one of the most popular in the world with more than 8,000 posts and a million readers. He is a member of the Marketing Hall of Fame.

Servant Leadership with Ken Blanchard & Randy Conley

In this episode, Ken Blanchard and Randy Conley explain what servant leadership is, the benefits of servant leadership, how effective leaders help employees set and achieve goals, and the foundational importance of creating trust within an organization. They also discuss the importance of recognition, how vulnerable leaders are able to more quickly and effectively build trust, and how exceptional organizations have clear missions, visions, and values that are known by all employees.

Being CEO with Evamarie Schoenborn

In this episode, 12 Geniuses host Don MacPherson and guest Evamarie Schoenborn talk about the attributes of great leadership, they discuss how Evamarie honed her listening skills by emulating financial advisors with whom she worked, and she shares how she and her team led Northwestern Mutual Wealth Management through the pandemic. Evamarie describes her approach to talent management, assessment, and succession planning as CEO and she is candid about the challenges of being CEO, including the difficulty of transitioning into that role from another company. Evamarie also talks about creating a sense of belonging across the entire organization, why she spent so much time on developing others, and she leaves us with her thoughts on what she would like her legacy as a leader to be.

12 Geniuses Podcast

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