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Creating Dignity at Work | Bob Chapman

For 50 years, Bob Chapman was CEO of Barry-Wehmiller until his retirement in 2025. Bob’s approach to organizational culture is unique and inspiring. He believes the workplace should be a source of dignity that enables every team member to flourish. This approach is the subject of Bob’s book “Everybody Matters: The Extraordinary Power of Treating Your People Like Family” and the ethos behind Barry-Wehmiller’s success.

In this interview, Bob and host Don MacPherson discuss what it looks like to have leaders throughout an organization care for their people like members of their own family. They discuss the advantages of creating a culture where people are willing to sacrifice for one another and how to create that culture throughout a multinational organization with thousands of team members.

The interview continues with a conversation about managing poor performance, surviving economic downturns, and Bob shares his thoughts on the ways he believes artificial intelligence will change and enhance organizations around the world.

Recently recognized as a 2025 Top 50 Leadership and Management Expert by Inc., Bob Chapman became the senior executive of Barry-Wehmiller in 1975 at age 30 - a position he held until 2025. In 2022, Chapman was named the Tharseō CEO of the Year by the Society for Human Resource Management (SHRM). He’s been ranked as the #3 CEO in the world in an Inc. article, and a Top 10 Social Capital CEO by International Business Times.

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Meet Your Host, Don MacPherson

Don MacPherson is the founder, CEO, and Host of 12 Geniuses

Don MacPherson is host of 12 Geniuses - a podcast for curious and voracious learners. A six-time entrepreneur, Don spent 25 years researching the employee and customer experiences, the attributes of great leadership, and how healthy organizational cultures are created and sustained. Now, Don interviews geniuses from around the world about the trends shaping the way we live and work. From AI to biotechnology, aging to addiction, cybersecurity to privacy, and climate change to space travel, Don uses these insights to help business leaders better understand what these trends are, how they are positioned to disrupt companies and industries, and how new value can be created for those willing to make the necessary changes.

An avid traveler and volunteer, Don has visited every corner of the world and been a Big Brother mentor for more than 20 years. He is the former executive director Think2Perform Research Institute where he helped to create the organization’s Future Leaders Academy. Don is a board member of Leadership Garden, an organization that helps young people develop the life skills needed to make a positive difference in their community. In October 2024, Don co-founded Home at Home - an organization that enables seniors to age gracefully, safely, and vibrantly in the comfort of their own homes.