12 Geniuses creates and curates content for curious leaders exploring the trends shaping humanity.

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Latest Podcast Episode

The Power of Rituals with Dr. Michael Norton

Our lives are filled with repetitive tasks meant to keep us on track—what we come to know as habits. Over time, these routines (for example, brushing your teeth or putting on your right sock first) tend to be performed automatically. But when we’re more mindful about these actions—when we focus on the precise way they are performed—they can instead become rituals. Shifting from a “habitual” mindset to a “ritual” mindset can convert ordinary acts from black and white to technicolor.

In this interview, Harvard Business School Professor Dr. Michael Norton discusses his new book “The Ritual Effect” and how the power of establishing rituals can enhance performance in personal lives and at work. Dr. Norton explains how a ritual is different from and a habit. He talks about how to create rituals that last and he says a bottom up approach is the best way to establish effective rituals in the workplace. To finish the interview, Dr. Norton’s discusses what research has taught him about what people commonly get wrong about their money.

Dr. Michael Norton is a leading behavior scientist, behavioral economics researcher, Harvard Business School Professor, and business speaker obsessed with unlocking the secrets of human behavior and well-being, from happier spending to the power of rituals. Dr. Norton’s research focuses on behavioral economics and well-being, with particular attention given to topics such as happiness, spending, and, most recently, rituals and habits. His book The Ritual Effect focuses on the surprising and versatile power of rituals. 

 

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Meet Your Host, Don MacPherson

 

Don MacPherson is the founder, CEO, and Host of 12 Geniuses

Don MacPherson is host of 12 Geniuses - a podcast for curious and voracious learners. A five-time entrepreneur, Don spent 25 years researching the employee and customer experiences, the attributes of great leadership, and how healthy organizational cultures are created and sustained. Now, Don interviews geniuses from around the world about the trends shaping the way we live and work. From AI to biotechnology, aging to addiction, cybersecurity to privacy, and climate change to trust, Don uses these insights to help business leaders better understand what these trends are, how they are positioned to disrupt companies and industries, and how new value can be created for those willing to make the necessary changes.

An avid traveler and volunteer, Don has visited every corner of the world and been a Big Brother mentor for more than 20 years. He is the former executive director and current board member of think2perform Research Institute where he helped to create the organization’s Future Leaders Academy. Don is a board member of Leadership Garden, an organization that helps young people develop the life skills needed to make a positive difference in their community. He is also a board member for Harmony Foundation, a drug and alcohol addiction treatment facility in Estes Park, Colorado.